ianti is a revolutionary retail cosmetic and skin care label created by MDS Cosmetic Co Ltd of Korea and HiQ Factor Sdn Bhd (HiQ), having been awarded an exclusive ianti licence for Malaysia, Singapore and Indonesia, brings the successful label proudly into Malaysia.

ianti offers you fashionable value-for-money products in an ever-growing beauty market of cosmetics and skincare. ianti is aimed at satisfying the growing hunger for trendy and fashionable cosmetics and nature-based skincare that are developed through sufficient research and development work and retailed at good-value-for-money prices. ianti is not like the majority of similar product lines of typical cosmetic labels which are too pricey due to unnecessary "frills" such as packaging, advertising, expensive movie star ambassadors and the effects of which do not justify the prices. ianti prices are kept reasonable and very affordable as such "frills" have been done away with.

ianti celebrates the smart, sassy, independent, confident you who knows exactly how to obtain value from your spending dollar! i…anti…defines the "I"s who are anti:

• high packaging cost
• high advertising cost
• high cost of supply and distribution

The ianti principle will result in bringing you

Quality Cosmetics at Affordable Prices

You will be using hip and trendy cosmetics and nature-based skin care

• under a world-class label that you can associate with and be proud of using,
• just as effective and of good quality as products produced by ianti's European, American, Australian and Japanese counterparts,
• sold at reasonable no-frills prices significantly cheaper than European, American and Japanese competitor products,
• retailed in attractive comfortable outlets; and
• appealing to the young, trendy yet value-conscious all over the world.